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CRICKET ON TV - IPL UPDATE

This post is an update to this, longer post on viewing figures for cricket shown on Sky. 

 I had a look at the barb figures figures for the three weeks up to the IPL final on the 10th November 2020. 

An audience of 252,607 watched Sky's coverage of the final, pretty good going seeing the programme went out at 1.30pm on a Tuesday, UK time. Figures for other games were a bit lower, generally in the 250k range for the peak Sunday afternoon slot, more like 100k for weekday afternoons and early evenings. 

So are these good figures? I'd say it depends on your perspective. 

Viewing figures for the IPL on Sky are broadly comparable with those watching England's domestic 20 over competition, "The Blast" (It's a bit hard to compare like with like, as Blast and IPL games go out at different times). That's pretty impressive for the IPL and I imagine the games bring Sky additional revenues from a UK based South Asian heritage audience. Whereas, I suspect, quite a lot of The Blast audience subscribes to Sky for international cricket or sports other than cricket and sees coverage of domestic cricket as a nice little extra. (That's certainly true for me.) 

But although the IPL does OK on Sky it certainly doesn't rival England's international games which have viewing figures from 350k up to 1 million plus.

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