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Showing posts from August, 2022

ECB Media Rights Deal 2024 - 2028

The ECB recently issued a press release on a  new media rights deal with Sky,  starting in January 2025 and running for four years.  Times passes quickly, Sideonblog is now in its second media rights cycle, the post on the ECB's previous deal with Sky is  here .  That deal, signed in 2017, was for five years and the new deal is described as an "extension" to that 2020 - 2024 deal. The ECB's broadcasting deal is the framework for English cricket .  It determines what cricket we watch,  how the ECB is able to pay cricketers, how much goes to the counties and how much is available for the grass roots game. The press release though is rather light on detail and what detail there is often misleading.  Here are what I think are the key points together with my thoughts on how the ECB / Sky deal relates to some of the other developments in the world of cricket. Show Us The Money You can read the ECB's press release from start to finish and back again without seeing a sin