Introduction I've never followed Lancashire very closely but I have the impression they are an underachieving county. One county championship plus one shared since the end of World War II is a meagre return, given Lancashire's large population with an interest in cricket (especially those with a south Asian heritage) and the famously competitive and high standard of cricket played in the Lancashire leagues . Similarly treasurers and, more recently, chief financial officers of the other seventeen counties spend their winters looking at empty stands and car parks thinking, "if only there was some way to use all these assets when there's no cricket."  But at Lancashire the other Old Trafford just across the road is an obvious source of off season revenue.  As with playing resources Lancashire have seemed unable to take advantage of their financial leverage, and, with the ground growing increasingly tatty, test match crowds and county membership dwindled. P